Positive results of public opinion survey
16 January 2012
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Members of the public gave higher marks on the Observatory's forecasts relative to the past several years in the latest public opinion survey conducted by an independent consultant in October 2011. 79.6% of the weather forecasts issued by the Observatory were considered accurate by the public (Figure 1). This accuracy level is the highest since 2006. Also, 84.3% of the respondents perceived the weather forecasts over the past several months to be accurate, the highest since 2003. Around 90% of the respondents considered that the four aspects of forecast (temperature, state of sky, rainstorm and tropical cyclone) are accurate or somewhat accurate, significantly higher than previous years. The survey results also reveal that, while television and radio remain respectively the top two popular channels used by the public to access weather information, the Observatory's website including smartphone apps has surpassed newspaper to become the third most popular channel as indicated in the recent three surveys (Figure 2). |
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